CX/BTL Manager

BTL & Experiential Execution

• Lead BTL campaigns and events from concept through completion.
• Translate client briefs and brand strategies into actionable execution plans.
• Develop proposals covering timelines, venues, suppliers, staffing, budgets, and operational requirements.
• Secure and manage venues, suppliers, contractors, and production partners.
• Ensure legal, insurance, health & safety, and compliance requirements are met.
• Oversee on-ground delivery, troubleshooting, and quality control during live activations.
• Manage event dismantling, wrap-up, and post-event handover.

Customer Experience Management

• Design and manage customer journeys across pre-event, live, and post-event touchpoints.
• Ensure consistency and excellence across customer-facing experiences.
• Identify opportunities to improve customer engagement, event flow, and brand perception.
• Collaborate with creative, digital, CRM, and PR teams to deliver integrated experiences.

Client & Stakeholder Management

• Act as the day-to-day client contact for BTL and CX scopes.
• Coordinate with internal teams including creative, media, production, and PR.
• Manage external stakeholders including venues, vendors, speakers, partners, and media.
• Manage expectations, timelines, approvals, and project delivery.

Budgeting & Commercial Control

• Prepare, manage, and reconcile event and activation budgets.
• Track costs and ensure financial efficiency.
• Manage suppliers against agreed scopes.
• Support sponsorship, partner, and exhibitor coordination where required.

Reporting & Optimization

• Conduct post-event evaluations, including data collection, analysis, and reporting.
• Track attendance, engagement, leads, and CX feedback.
• Provide insights and recommendations to improve future campaigns.

Requirements

• 5+ years of experience in BTL, experiential, events, or customer experience roles.
• Strong expertise in BTL marketing, events, and experiential activations.
• Proven experience managing complex, multi-stakeholder projects.
• Strong project management, organizational, and multitasking skills.
• Excellent client-facing communication and stakeholder management skills.
• Experience managing event and activation budgets.
• Ability to work under pressure with strong attention to detail.
• Fluent in Arabic and English.
• Advertising agency experience preferred.
• Automotive experience strongly preferred.